The NBC rebrand, by Capacity, is fresh and vibrant. Here’s a great case study of the thinking behind the project. They only use this phrase:
We wanted to tap into the essence of the brand and leverage the qualities that are ownable
… once.
Via Motionworks.
The Christopher Doyle Identity Guidelines juggernaut shows no sign of losing momentum — this time in the form of an article in Creative Review. Well, fancy that!
(See previous article here.)
Under Consideration list their Best and Worst Rebrands of 2008.
The 826 Valencia work is beautiful.
My esteemed colleague Chris Doyle has taken his personal brand to the next level. He designed the Christopher Doyle™ Identity Guidelines 2008 (and requisitioned me to take the photographs), with examples of colour palette, clear space, incorrect use, horizontal and vertical formats and more. Very witty and thoughtfully designed, it’s just been featured on the Johnson Banks Thought of the Week. Well done, that man.
