Advertising Age reports that the UK is going to allow product placement for the first time.
In the country’s most popular soap, “Coronation Street,” customers at the Rover’s Return pub drink a fictional beer, Newton & Ridley, served on beer mats bearing the mock brewer’s logo. Viewers are used to seeing actors and presenters picking up bottles in such a way as to disguise the brand name, and even to seeing logos covered up with tape. When “American Idol” is shown in Britain, the Coke logo on Mr. Cowell’s cup is pixillated in an attempt to disguise it.
(“Pixillated”? What, replaced with a pixie?)
(Upon further investigation I’ve discovered that “pixillated” is an acceptable spelling. I still contend, however, that digitally replacing the cup with a pixie or other small mythical beast would be an effective - and entertaining - way to avoid product placement issues.)